Social media leviathan Facebook is the first and greatest site of its kind. Facebook is hugely popular in the UK with 44% of the population being registered users spending an average of 30 minutes being active on the site every day! People meet up there to perform a variety of activities such as discussing their hobbies and interests, catching up with old friends, and shopping! It’s not too surprising that Facebook is the Number One social media platform in the world!
Taking the vast number of Facebook users globally into account, it’s plain to see that the site is a great place to do business and advertise! Facebook does offer information on how to take advantage of the site’s awesome visibility, but doing it yourself is a lot of hard work which is why we recommend you engage the services of the professionals at https://kingkong.co/uk/facebook-advertising-agency/ who can use their deep knowledge of the platform to help you put together an advertising campaign that will bring in the big profits!
Already massive, Facebook is still growing, adding thousands of new users daily as its popularity soars. This is part of what drives the social media site’s advertising platform to be one of the world’s most profitable. Let’s examine more about why Facebook is such a great place to do business!
Cost Effective– Older advertising methods like radio, TV, and newspaper ads have become incredibly expensive, and are not good options for small or growing businesses. Why pay that kind of money when you can reach more people for much less? Facebook ads are far more cost effective than those outdated advertising mediums, and you can be sure they will be seen by the scores of potential customers using the site! Facebook allows you to control your advertising budget, and its well worth the money, satisfaction guaranteed!
Billions Of Users – Facebook currently boasts over 3 billion users worldwide, and every year around 35 billion Facebook ads are clicked on! The chances are high that the people who are interested in your product will be on Facebook, so don’t miss the opportunity to connect with them!
Prospective Customers – Your prospective customers and clients might visit your site a time or two, yet still not make a purchase. Taking that into account, Facebook has implemented an exciting marketing technique referred to as “retargeting”. When a user visits or interacts with your site they can be tracked afterwards so your ad will continue to appear for them as they continue to browse Facebook. The practice reminds your prospective customers of your business’s site, and in many cases draws them back for another look, often with a purchase involved.
Target Your Customers – Facebook’s advertising system is designed to make targeting your customers a snap! Facebook advertisers are able to target specific user types, or aim for a broader range of clientele. The site can provide you with highly detailed user info derived from their demographics, location, user activity, gender, age, hobbies, interests, language, and much more. With information that granular it’s easy to find the sweet spot for reaching the people most likely to be interested in purchasing your goods and services!
Gathering Your Audience – Facebook uses your existing customer’s Facebook profiles to further assist advertisers in gathering audiences that may be interested in your goods and services. The technique is referred to as the “lookalike audience” and is designed to let Facebook find user profiles that share similarities to those of your existing customer base. This lookalike audience will quite likely want to engage with your site because they are so similar to those people who already have. You can further customize this setting to fine tune your targets, and zero in on those users who most closely resemble your established customer base.
Well Worth It – The time and effort that you dedicate to your Facebook advertisements will be well worth it as it pays you back in stellar profits! The ads your business puts on this massive social media site will lead minions of potential customers to your website so they can see the quality that your goods and services have to offer. The targeted Facebook users who view your ads will be drawn to them, and are sure to be interested in perusing your products. That’s a promise you can take to the bank!
If all this sounds great to you, it’s because it truly is! There has never been a more lucrative advertising platform than Facebook in all of history! We want to once again recommend that you hire a Facebook advertising agency to guide you on your journey to profits, they can bring a wealth of experience to your marketing campaigns that will make a big difference in your bottom line. Knowing that you have a dedicated agency specializing in Facebook advertising at work for you is a deeply satisfying experience, you can relax knowing they are handling the details while you watch your customer bases and sales grow!